Product: AI Customer Data Platform and Marketing Automation
My role as an UX/UI Designer - creating prototypes based on business guidelines and feedback collected from clients. The prototypes created underwent usability testing at various stages of the project. I collaborated on a daily basis with the Product Director and the Customer Success department. With each project, I was also present during the implementation phase, consulting and collaborating with Front-end and, as needed, Back-end developers.
The challenges:
- Improving the usability, navigation, and aesthetics of the system while maintaining solutions that current users are accustomed to
- Creating projects that are both innovative and in line with business expectations and technical resources
- Improving the usability, navigation, and aesthetics of the system while maintaining solutions that current users are accustomed to
- Creating projects that are both innovative and in line with business expectations and technical resources
1. Livechat 3.0
- Redesign of existing functionalities
- Creating new consultants - assigning roles to them and the ability
to add a System user via LiveChat
- Consultant's chat window and login window - improvement and expansion
of the entire functionality, including the ability to transfer a conversation
to other consultants and add labels to the conversation
- Livechat wizard - improvement and expansion of the entire functionality, adding ready-made LiveChat templates along with several types of wizards
for editing specific templates
- Consultant panel - the ability to manage consultants and create their groups
- Conversation list and conversation preview
- Redesign of existing functionalities
- Creating new consultants - assigning roles to them and the ability
to add a System user via LiveChat
- Consultant's chat window and login window - improvement and expansion
of the entire functionality, including the ability to transfer a conversation
to other consultants and add labels to the conversation
- Livechat wizard - improvement and expansion of the entire functionality, adding ready-made LiveChat templates along with several types of wizards
for editing specific templates
- Consultant panel - the ability to manage consultants and create their groups
- Conversation list and conversation preview
2. Social Proof widget creator
- A wizard enabling the addition of Social Proof notifications to the website.
Selection of widget type
- Selection of devices on which the widget should be displayed
In the case of choosing desktop and mobile devices, the ability to customize appearance settings for each device
- A list of created notifications and analytics for each of them
- Adding notification templates consistent with LiveChat templates
Selection of widget type
- Selection of devices on which the widget should be displayed
In the case of choosing desktop and mobile devices, the ability to customize appearance settings for each device
- A list of created notifications and analytics for each of them
- Adding notification templates consistent with LiveChat templates
3. Mobile Marketing Module
- A message wizard along with sending it through all possible communication channels: SMS, Messenger, Viber, WhatsApp, and Telegram
- The ability to save draft versions
- Message templates
- Sending birthday messages
- A list of sent messages with collective and individual analytics for each message
- System integration with SMS gateway operators and other communication channels.
- The ability to save draft versions
- Message templates
- Sending birthday messages
- A list of sent messages with collective and individual analytics for each message
- System integration with SMS gateway operators and other communication channels.
4. Predictive analytics
- Presenting predictive data for a single contact in the first stage and, in the second stage, for the entire contact database.
- Presenting predictive data for a single contact in the first stage and, in the second stage, for the entire contact database.
5. Pop-up form drag & drop creator
- A popup wizard allowing the addition of a pop-up to the website
- Display settings section
- Drag-and-drop wizard with the ability to use ready-made widgets
- In the case of choosing desktop and mobile devices, the ability to customize appearance settings for each device
- Ready-to-use templates
- A popup wizard allowing the addition of a pop-up to the website
- Display settings section
- Drag-and-drop wizard with the ability to use ready-made widgets
- In the case of choosing desktop and mobile devices, the ability to customize appearance settings for each device
- Ready-to-use templates
6. E-mail marketing dashboard
- Redesigning the screen with key information from the entire module
- The previous dashboard was completely overlooked by users, containing unnecessary data or only brief previews that allowed users to proceed further
- Changing the module navigation
- Redesigning the screen with key information from the entire module
- The previous dashboard was completely overlooked by users, containing unnecessary data or only brief previews that allowed users to proceed further
- Changing the module navigation
